⚠ Legal warning. BetBoom is a Russian bookmaker. Its operator, Firma STOM LLC, is under Ukrainian sanctions for a period of 50 years, and the decision of the NSDC (National Security and Defense Council of Ukraine) explicitly provides for blocking betboom.ru, its subdomains and any resources that give access to the service. This page is for information only: it contains no sign-up links, promo codes or ways to get around the block.
BetBoom grew out of BingoBoom: the betting business has been running since 2012, and the company rebranded in August 2020. Legally, the brand belongs to Firma STOM LLC.
This review is fundamentally different from our pages on ordinary offshore bookmakers. Markets, odds and live betting are assessed here only to describe the product — JoyFactory does not consider BetBoom a platform that makes sense to use from Ukraine.
BetBoom key facts
Operator
Firma STOM LLC, OGRN 1027739014291
License
Russian bookmaker license, L027-00108-77/00395486
Ukrainian license
None
Ukrainian sanctions
Decree No. 145/2023, term of 50 years
Domain
betboom.ru is subject to blocking together with its subdomains
Markets
over 30 categories, up to 2000 markets per top match
Margin
5.60% pre-match and 6.80% live in our control sample
JoyFactory rating
0.9 / 10
Review date
August 7, 2026
What works as a product
Over 30 sports and esports categories
Up to 2000 markets per top tournament
Pre-match football margin of 3.79% in our control sample
Critical risks for Ukraine
Ukrainian sanctions for a period of 50 years
Domain blocking is written directly into the NSDC decision
Registration and payments are built on the Russian ECUPS system
Non-residents of Russia must visit a land-based club in person
No PlayCity license and no Ukrainian support
The bookmaker’s sports engine is competitive for the domestic Russian market. But product quality cannot make up for its legal status: no feature of the sportsbook makes the service available to a Ukrainian user.
What we checked
The review was carried out by Dmytro Kolesnikov, and Valeriia Prykhodko verified the sanctions documents. We did not create an account, use alternative means of access or make any financial transactions — a hands-on test is inappropriate for a sanctioned operator.
The legal part of the audit gave a clear-cut result. In Annex No. 2 to the NSDC decision, Firma STOM LLC is listed as entry 12, and three identifiers match at once:
OGRN 1027739014291;
INN 7705005321;
the domain betboom.ru.
The company publishes exactly these details on its own corporate pages, so the sanctioned company cannot be confused with another legal entity of the same name.
Sanctions and license
The bookmaker license of Firma STOM LLC was issued by the Federal Tax Service of Russia in 2010; in the current register its number is L027-00108-77/00395486. It permits operation under Russian law and has no legal force in Ukraine.
On March 10, 2023, Presidential Decree No. 145/2023 put into effect the NSDC decision on sanctions against Russian gambling companies. For Firma STOM LLC, the term is 50 years — that is, until 2073, unless the decision is changed earlier. The restrictions include asset freezes, a halt to trade operations, suspension of financial obligations, cancellation of permits, restrictions on electronic communications and a ban on technology transfer.
JoyFactory’s legal expert Valeriia Prykhodko draws attention to the nature of the block. It covers not a single URL but four categories of resources:
the domain betboom.ru and its subdomains;
resources that provide access to the sanctioned company’s portal;
services with similar or identical content;
content of the sanctioned entity on electronic services and social networks.
That is why using a different address does not change the Ukrainian sanctions status.
This is the main difference from the other operators in this section. Mostbet, MelBet or Stake simply do not hold a Ukrainian license — that is a separate risk category. Here, the sanctions decision names the legal entity and its official domain directly, so the legal assessment of BetBoom is closer to 1xBet than to an ordinary offshore bookmaker.
Registration and ECUPS
The bookmaker is fully integrated into the Russian ECUPS system — the unified center for recording bet transfers, which handles identification, deposits and payouts.
There is no standard online registration path for Ukrainians. For non-residents of Russia, the official FAQ requires a personal visit to a BetBoom land-based club with a foreign passport or ID card and a document confirming legal grounds for staying in Russia.
The company collects an extended set of personal data: full name, date of birth, citizenship, residential and registered address, ID document details, bank details, betting history and, in certain cases, biometric data.
Markets and depth
The official sports section covers more than 30 categories — football, basketball, tennis, hockey, volleyball, baseball, American football, boxing and martial arts, rugby, cricket, handball, darts, snooker, chess, motorsport and esports.
A major football or hockey match offers hundreds of options: 1X2, handicaps, totals, both teams to score, correct score, half results, team and player stats, corners, cards and combined outcomes.
The key figure is the spread in depth. Top tournaments get roughly up to 2000 markets, while a youth or little-known match is left with 10–25 options. That is about an 80-fold difference, so judging the bookmaker by a screenshot of a Champions League match is misleading.
Esports has its own section: CS2, Dota 2, League of Legends, Valorant. For bo3 and bo5 series, you can bet on individual maps, the series result, handicaps and totals. The brand is also present in esports marketing through its own team.
Odds and margin
The old benchmark of 5–6.5% can no longer be used as a single universal margin. Our 2026 pre-match control sample showed:
football — 3.79%;
esports — 5.17%;
basketball — 6.29%;
hockey — 7.14%.
The average across the four sports is 5.60%, but the spread within the sample is almost twofold.
The football margin depends heavily on the tournament: a top Premier League match gave 4.03% on the main result, a match in a major national championship 4.42%, a second-tier European league 5.30%, and a second-tier league total over 6%. In an extended test of nine lines, the average was 4.68% with a range of 2.28 percentage points.
Separately, in July 2026 another ranking placed BetBoom first among Russian bookmakers for tennis odds, with a control margin of 4.82%. In other words, strong and weak sports should be assessed separately, and the phrase “BetBoom’s margin is 5%” is too crude.
Live betting
Live covers football, hockey, tennis, basketball and esports. There are dynamic odds, a detailed market list, stats, streams for some events, Cash-out, one-click bets, auto-bet and a bet slip editor.
The live margin is predictably higher. Our 2026 control sample:
hockey — 6.04%;
esports — 6.33%;
football — 7.37%;
tennis — 7.47%.
The average is 6.80%, which is 1.20 percentage points above pre-match, or 21.4% in relative terms. Football rose the most: 3.79% pre-match turned into 7.37% live — an almost twofold increase in the bookmaker’s edge.
BetBoom bonuses
A first deposit bonus and free bets for new customers run at the same time: some campaigns advertise up to 10,000 free bet points, with net winnings moved to the main balance and the nominal free bet amount not returned. It can be used on events with odds of roughly 1.3 to 3.5. There is also a tiered loyalty program, BOOM STATUS.
We do not carry over the local cash amounts of these offers into this review — they are denominated for the Russian market and have no practical value for a Ukrainian audience. For the same reason, the bonus section is not counted among the pros: the promotions are designed around the Russian registration, identification and betting system.
Cashier, apps, support
The payment section is built around the Russian financial system: cards, e-wallets, local services, mobile operators and ECUPS. Winnings are paid out to the method used for the deposit; we do not carry over local limits. The key fact is simpler: the bookmaker has no legal Ukrainian payment route.
Mobile clients are available for Android and iPhone, and the official iOS app is published by Firma STOM LLC. The app does not change the sanctions status: the NSDC decision covers not just one URL but other services that give access to the portal as well.
Support works via chat, email, a hotline and land-based clubs. Contacts are geared to Russia, there is no Ukrainian service, and identification issues are handled under Russian law.
Final rating
BetBoom rating
Safety and legal status (25%)0/10
Payouts (20%)0/10
Markets and depth (20%)3/10
Support (15%)0.5/10
Bonus terms (10%)0/10
Mobile app (10%)2/10
Overall0.9
A competitive sportsbook for the domestic Russian market and a non-option for Ukraine.
A low score does not mean the bookmaker has a poor sports engine — its markets, esports and football odds are competitive for the domestic Russian market. But JoyFactory rates bookmakers from the perspective of a Ukrainian user, and here the risk model has several layers:
sanctions — the operator is named directly in the NSDC decision;
access — betboom.ru and similar resources are subject to blocking;
regulatory — there is no PlayCity license;
identification — the system is built around ECUPS and Russian law;
No. BetBoom does not hold a PlayCity license, and Firma STOM LLC is under Ukrainian sanctions for a period of 50 years. Access to betboom.ru is directly subject to blocking.
Does BetBoom have a valid license?
Yes, but it is a Russian bookmaker license, L027-00108-77/00395486. It permits operation within the Russian legal framework and is not a permit to accept bets in Ukraine.
Can a Ukrainian register with BetBoom?
There is no standard online path. For non-residents of Russia, the official rules require a personal visit to a land-based club with a passport and a document proving legal grounds for staying in Russia. Ukrainian sanctions restrictions apply on top of that.
Does using a different address change anything?
No. The sanctions decision covers not only betboom.ru but also its subdomains, resources giving access to the portal, services with identical content and the company's content on electronic services.
What is BetBoom's margin?
In our control sample, pre-match averaged 5.60%: from 3.79% in football to 7.14% in hockey. Live is higher at 6.80%, and the football margin there almost doubles.
Changelog
12.10.2026 — scheduled update: content refresh and fact-checking.
09.10.2026 — scheduled update: content refreshed and data fact-checked.
07.08.2026 — first publication of the review. Dmytro Kolesnikov compiled the pre-match and live margin control measurements and checked the market structure, the spread in market depth and the bonus model; Valeriia Prykhodko cross-checked Decree No. 145/2023 against Annex No. 2, confirmed that the OGRN, INN and domain match the company’s corporate details, and established the Russian licensing model, the ECUPS integration and the identification rules for non-residents. The next status check is in one month.